Comparison · 2026
hejGuide vs Smoobu
A mature all-round channel manager & PMS from Germany, popular with European hosts.
Smoobu is one of the most established channel managers for vacation rentals in Europe, and if you only need calendar sync and a solid PMS, it is a perfectly good choice.
The differences show up in two places: what you pay as you add properties, and how much of the guest experience — guidebook, local guide, check-in, upsells, AI — is built in rather than basic or paid extra.
Pick Smoobu if…
Pick Smoobu if you need its longer list of directly connected niche channels today, or you already run your guest experience in other tools and only want sync + PMS.
Pick hejGuide if…
Pick hejGuide if you want PMS, guidebook, check-in, upsells and your own AI assistant in one flat subscription — especially with more than one property.
Side by side
| hejGuide | Smoobu | |
|---|---|---|
| 1 property | €19/mo (Starter) · free plan available | from ~€26.10/mo (yearly billing) |
| 3 properties | €27/mo (€19 + 2 × €4) | ~€42/mo (yearly billing) |
| Extra property | €4/mo per listing | ~€8–9/mo per property |
| Booking fees | None — flat subscription | None on pre-paid plans (Flex plan: 0.9% commission) |
| Free plan | Yes — 1 listing, guidebook, calendar, guest portal | No (14-day trial) |
| Digital guidebook | Full guidebook + local guide, automatic in 9 languages | Basic guest guide |
| Extra team accounts | Included on Pro | €15/mo per write-access account |
| Dynamic pricing | Rate plans built in + PriceLabs integration (Starter) | Add-on at €12.99/mo per property |
| Bring-your-own AI (MCP) | Yes — Claude, ChatGPT, Cursor, n8n (beta) | No |
Smoobu pricing from smoobu.com/en/pricing (Professional plan, yearly billing), last checked 10 June 2026 — check their page for current numbers. hejGuide prices excl. VAT.
Where Smoobu is ahead
- More directly connected channels beyond Airbnb, Booking.com and Vrbo — if you rely on niche OTAs today, check their channel list first.
- A longer track record: Smoobu has been around for years and integrates with a large third-party ecosystem.
- A public API aimed at developers.
Where hejGuide is ahead
- Cheaper as you grow: €4 per extra listing versus €8–9 — at 3 properties that is roughly €27 vs €42 a month.
- The guest experience is the product, not a bolt-on: guidebook with local guide in 9 languages, online check-in, upsells and a guest portal on every plan.
- AI Connection (beta): connect the AI you already use to every module via the open MCP standard — drafts only, you publish.
- A real free plan to start on, not just a trial.
Thinking of switching?
Import your bookings from a CSV or Excel export, keep calendars safe with iCal from minute one, and switch on full two-way sync when you are ready. Most of the work is one afternoon — and the free plan means you can try the guidebook side before you move anything.
Questions about migrating from Smoobu? Email us — you talk directly to the person who builds hejGuide.
Try hejGuide free
1 listing with guidebook, calendar and guest portal — no credit card, no time limit.
Free plan available · No credit card · Set up in minutes